China Recruitment Marketing

The struggle between Google and China Government is increasingly intense. On the current status quo, from market research and interviews with HR personnels within Google China, I would like to share some key findings for potential actions you could take.

This overview aims to better understand the state of the talent marketplace in light of rapidly changing and complex conditions in China. I hope that the findings will help provide insights into your own situation and planning efforts.

I  have seen lots of organizations fail or still struggle during the transition from the traditional sourcing channels to social recruitment initiatives. Why and how this happened? Are there any possible solutions?

Accenture provides services to enterprises in the areas of consulting, technology and outsourcing. Compared to other companies in China, the recent global financial crisis has not hurt Accenture’s China operations. In fact, according to some the recent series of event may even be seen as beneficial. Accenture is starting to gain more Asia-Pacific clients who wish to use off-shoring and outsourcing to control costs and reduce headcount in their home countries. However, this increase in BPO/ITO clients combined with a higher employee turnover is putting great pressure on the Accenture (China) recruitment efforts. The HR department is having a hard time meeting growth targets and replacing recently vacated positions with an extremely focus on hiring quality, time and cost.

IBM is being recognized as the No. 1 Global Company for Leaders, in a study released this month by Fortune magazine and to be featured in its December issue.

Through the talent market research reports, I found many of today's corporate recruiters divide the time primarily focused on "hunting" for external talent, or managing the external hiring activities. The title itself has experienced a transformation from staffing, workforce management or talent management to solely recruitment, which may reflect the changing landscape for recruiters due to the job refinement and skill re-alignment.

The economic conditions have brought on increasing layoffs, limited hiring, delayed salary increases and reduced benefits, conditions that may persist through the first half of 2010. Everyone is busy more than the past with the implementation of the various cost-cutting measures in response to business pressure.

A few days ago, I had a short conversation with my dear friend in Google China, who was pushed crazy with a recruitment delivery target for more than 80 open positions in the remaining days of this year.