China Recruitment Marketing

Happy Chrismas! Today we should have more fun and throw away all those hiring challenges, right? Please enjoy the following advertisements with a cup of coffee, ;-)

Have you ever thought about your ROI is worthy of your money in terms of pay-to-post on job boards? The answer is uncertain when more and more companies struggle in the China talent market war. Year by year, we keep paying lot of money for posting on job boards, but we get less and less qualified candidates. Shall we keep doing this or change our mindset to another meansurement, which is called "Pay for Performance"?

Days ago, I received a pdf deck from my friend, which is called "Global Economy Impact on China HR Practice" by Hewitt China. There are some China data about market reaction to economy downturn, impact on HR budget, impact on C&B planning, salary adjustment and impact on employee variable payouts/budgets as well as their suggestion on HR strategy in 2009.

In the end of Nov, we eventually received the invitation letter from Google for the HR Forum, which last two sessions were hosted by Siemens and IBM respectively. The most curious quesiton to myself is what they are doing every day when each recuiter only has the hiring quota of less than 10 positions per year.

Around 40000 gradudates participated the job fair in Beijing, which were jointly organized by the Beijing placement center for university graduates and the Beijing graduates employment service center on Dec 13 and 14. There were total around 1000 positions provided by 50+ companies, among them, some are big names like Microsoft, Lucent, ABB, IBM and so forth. Lots of students who came from the top universities e.g. Tsinghua univerisity and Peking university, were fighting for a job against others from the 2nd tier universities, which they had already secured their positions or held several job offers on hands in the past.

Software giant Microsoft yesterday said it will invest 280 million U.S. dollars to build a research and development center in Beijing and significantly expand its research team in the country.

There is one piece of news about Microsoft China by China Business Times. I Quote here:

Title: Microsoft has no lay-off plan

Days ago, on the eighth China management annual meeting, Microsoft global senior Vice-President, Microsoft China Research and development Lab President Zhang YaQin announced the latest recruitment progress of Microsoft China, said "from this July to the present, Microsoft China altogether has hired more than 400 people, in which researchers and developers account for the most." Facing the situation which global PC brands as Dell, HP etc. exposed the lay-off plan one after another, Zhang YaQin said frankly, even Microsoft has no lay-off plan, but will be more prudent in terms of hiring. 

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In last article, I introduced one type of Virtual Recruitment Fairs which distributed company info, positions, videos as well as application forms through a CD together with a technical manazine to target audience. This is something more like an e-magazine, which IBM China did lots in its campus recruitment. Last year, we put a special designed e-magazine into a CD and distributed thousands to our target students in target universities, which gave students a whole picture about IBM China and its campus recruitment. This powerful CD generates lots of interests for students to participate on campus talk later and apply for our internship positions.

It’s the 2009 job fair for graduates in Henan province recently, which provided more than 6000 positions by 280 companies. Only in the first day, there were more than 10,000 students in the rush to get in. I guess people outside China have never seen this. Let's have a look at how crowded it is....

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