China Recruitment Marketing

In the end of Nov, we eventually received the invitation letter from Google for the HR Forum, which last two sessions were hosted by Siemens and IBM respectively. The most curious quesiton to myself is what they are doing every day when each recuiter only has the hiring quota of less than 10 positions per year.

Around 40000 gradudates participated the job fair in Beijing, which were jointly organized by the Beijing placement center for university graduates and the Beijing graduates employment service center on Dec 13 and 14. There were total around 1000 positions provided by 50+ companies, among them, some are big names like Microsoft, Lucent, ABB, IBM and so forth. Lots of students who came from the top universities e.g. Tsinghua univerisity and Peking university, were fighting for a job against others from the 2nd tier universities, which they had already secured their positions or held several job offers on hands in the past.

Software giant Microsoft yesterday said it will invest 280 million U.S. dollars to build a research and development center in Beijing and significantly expand its research team in the country.

There is one piece of news about Microsoft China by China Business Times. I Quote here:

Title: Microsoft has no lay-off plan

Days ago, on the eighth China management annual meeting, Microsoft global senior Vice-President, Microsoft China Research and development Lab President Zhang YaQin announced the latest recruitment progress of Microsoft China, said "from this July to the present, Microsoft China altogether has hired more than 400 people, in which researchers and developers account for the most." Facing the situation which global PC brands as Dell, HP etc. exposed the lay-off plan one after another, Zhang YaQin said frankly, even Microsoft has no lay-off plan, but will be more prudent in terms of hiring. 

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In last article, I introduced one type of Virtual Recruitment Fairs which distributed company info, positions, videos as well as application forms through a CD together with a technical manazine to target audience. This is something more like an e-magazine, which IBM China did lots in its campus recruitment. Last year, we put a special designed e-magazine into a CD and distributed thousands to our target students in target universities, which gave students a whole picture about IBM China and its campus recruitment. This powerful CD generates lots of interests for students to participate on campus talk later and apply for our internship positions.

It’s the 2009 job fair for graduates in Henan province recently, which provided more than 6000 positions by 280 companies. Only in the first day, there were more than 10,000 students in the rush to get in. I guess people outside China have never seen this. Let's have a look at how crowded it is....

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During 7+ years hunging around all kinds of sourcing channels & recruitment agencies, I have evidenced lots of interesting pieces of recruitment advertisement  works. I fell putting them together and demonstrating their path of the evolution  deriving from the newspaper, or even more ealier  to astounding interactive  works based on web 2.0, video, gaming and so forth could be quite inspiring.

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Great challenges accompany social progress and change. It seems like it was only yesterday that managers were struggling with how to attract and retain members of Generation X. Today, managers need to concernthemselves with the challenges of the “Post-80’s” group: Generation-Y (Gen-Y).

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Forty-three percent of global executives recently surveyed report that talent sourcing is a moderate to severe challenge, making it a top risk factor in achieving high performance for their organizations. Source: “The High-Performance Workforce Study 2006,” Accenture Research Report