Nowadays, we are facing the new digital ecosystem since the media landscape is more fragmented than ever before, explosion of channels (web, blogs, RSS, instant messaging…), boom of connected devices (iPhone, video games…), the consumer is now always-on, immersed in a digital pool growing every day, and the candidates are now in control of communication and trusts more his friends and relatives than traditional advertising when it comes to decision purchase.
Web 2.0 Sourcing Strategy
As the recruitment professionals, if we all have a concensus about the fact web 1.0 has been passing away and we see the tendency of the times is web 2.0, will you still hang around the channel (Web 1.0) rather than the platform (web 2.0)? I believe if we cannot change our mind to catch up the trend, we will most likely pay more for less in terms of recruitment ROI. Therefore, it's your time to take actions to move from recruitment 1.0 to recruitment 2.0 because we are entering a new digital ecosystem.
