The impact of the internet has already transformed our world. We see over 40 billion emails sent daily; Texting number sent and received every day exceeds the total population of the planet; Nearing 100 Billion searches per month on Google; In 2006, the digital contect amount created was about 3 million times more than all information that is in all the books ever written; in the same year, more than 85% of the world's online population has used the internet to make a purchase .
Looking back, we still remembered how we browsed the static web pages and sending e-mails all days which we called this period of time as "Web 1.0". "Web 2.0" coined by O'Reilly Media in 2003, refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users. It refers to changes in the ways software developers and end-users use the web as a platform (source: Wikipedia). If we must tell how different they are, "Web 1.0 is a channel, Web 2.0 is a platform”– Professor Andrew McAfee, Harvard Business School. In more details, “This Web 2.0 era isn’t really about tagging or sharing photos or bookmarks any more than Web 1.0 was about buying pet food online or reading news online. It is about the emergent property of collaboration that happens when a critical mass of people (or things) is interconnected and the technologies that facilitate collaboration.”– Peter Rip, General Partner, Crosslink Capital
As the recruitment professionals, if we all have a concensus about the fact web 1.0 has been passing away and we see the tendency of the times is web 2.0, will you still hang around the channel (Web 1.0) rather than the platform (web 2.0)? I believe if we cannot change our mind to catch up the trend, we will most likely pay more for less in terms of recruitment ROI. Therefore, it's your time to take actions to move from recruitment 1.0 to recruitment 2.0 because we are entering a new digital ecosystem.
As we can find, the media landscape is more fragmented than ever before with the explosion of channels (web, blogs, RSS, instant messaging…). The consumer is now always-on, immersed in a digital pool growing every day, in which he's now in control of communication and trusts more his friends and relatives than traditional advertising when it comes to decision purchase. Consequently, the new behaviors of candidates also influence the recruitment sector. Even job portals still lead the way but they see the rise of new niche actors (Xpertize, NewChinaCareer.com…); Meanwhile, they also face the threat of B2B social networks like LinkedIn, Facebook, Xing… and many others. On the other hand, user-generated content impacts the reputation of your company and its attractiveness as work place. Recruitment is getting more "social" to track talent and attract the right profiles.
Web 1.0 Online Recruitment Strategy
How successful you can leverage those web 2.0 tools as a platform interacting with target audience is becoming a crucial factor to winning the competitive edge in the talent war.
Web 2.0 Sourcing Strategy
For more details, you could download my PPT - "Online Search- the Future Trends" from the following address: https://www.box.net/shared/s62y8yn38m .
