Usually recruiters can build profile on the social network, upload contacts into social network or begin to search and link to people online. Also, they gain access to individuals and updated status reports or contact information and they can create groups of people that helps to organize and/or broadcast messages out to. Other social network sites, like Facebook, recruiter can embed Dynamic Job Feed into Profile, which automatically updates profile page daily with new jobs from corporate career site. The page will link candidates back to the career site to view job and begin application process.
This kind of recruiter centric network provides recruiters access to millions of contacts and helps to leverage social contacts to get introductions to desired contacts. Meanwhile, it can create social groups of people –however limited ability to communicate because recruiters can get lost for hours/days building their linking network, namely it's not a scable solution especially when you do the volume hiring.
The following case study presents you a picture how we can leverage social network, e.g. Linkedin to do your job ads promotion campaign towards target audience one time to all rather than one by one candidate.
Client's Requirement Description:
XXX Company is one of the leading IT MNC in China, which is conducting volume hiring for the following professionals in IT industry:
- SAP Consultants,
- Marketing Professionals,
- Sales Professionals,
- Research and Development professionals.
Also, the candidates from target competitors are highly welcomed. They are seeking a solution to leverage linkedin to approach target candidates who are working in their competitors with required skill-sets.
The Proposed Solution:
Linkedin Talent Direct Inmails are an excellent way to reach a narrow pool of candidates and ensure that XXX Company's message reaches the most qualified candidates ensuring that you get the best return on investment possible.
- Talent Direct emails are sent to the inbox of a targeted set of LinkedIn users. This group is narrowed down based on Linkedin user date and can be targeted by specific industry, job function, company size, or geography.
- The Talent Direct Message remains in the user’s Inbox section (above the fold) until an action is taken (user clicks or clears). You only pay if the user actually opens the message, further ensuring that you will receive a high return on your advertising investment.
- The Talent Direct Message can link directly to your career site.
Know the Quantity of Your Target Audience in Linkedin:
There are total 23,300 potential candidates in China region in Linkedin pool with the required skill sets. What a amazing number, 23,300 quality candidates waiting for you.... Then, pls look at the following "narrow-down" number, which you may feel stunning again....since they are all highly qualified candidates from the competitors.
Total Competitor Count: 3750
HP- 1015 EMC-285 SUN-794 Dell-911 Cisco-520 Symantec-209 Microsoft-1508 Oracle (BEA)- 949
Accenture-880 BearingPoint-337 Infosys-115 TCS-56 Wipro-32 Lenovo-503 NCR-147 Digital China-63 EDS-110
How Much It Costs:
Cost: $10,000 USD for targeted InMails to the above 3,750 professionals 
This gives you the ability to send a targeted recruiting email message to 3,750 competitor candidates with the skills XXX Company is looking for. This package is the best way to meet needs because it:
1) allows you to reach a targeted pool of candidates
2) is cost effective – costs less than the recruiter package (a Recruiter Account - USD 25,000) and you only pay for InMails that are opened by prospective candidates (PPC Model - Pay per Click)
3) allows you to try a new social networking channel without being locked in for a long period of time
If you have any more practical recruitment solutions on social networks, pls share with me ( My MSN: czhaowei@hotmail.com )
