China Recruitment Marketing

The struggle between Google and China Government is increasingly intense. On the current status quo, from market research and interviews with HR personnels within Google China, I would like to share some key findings for potential actions you could take.

This overview aims to better understand the state of the talent marketplace in light of rapidly changing and complex conditions in China. I hope that the findings will help provide insights into your own situation and planning efforts.

Accenture provides services to enterprises in the areas of consulting, technology and outsourcing. Compared to other companies in China, the recent global financial crisis has not hurt Accenture’s China operations. In fact, according to some the recent series of event may even be seen as beneficial. Accenture is starting to gain more Asia-Pacific clients who wish to use off-shoring and outsourcing to control costs and reduce headcount in their home countries. However, this increase in BPO/ITO clients combined with a higher employee turnover is putting great pressure on the Accenture (China) recruitment efforts. The HR department is having a hard time meeting growth targets and replacing recently vacated positions with an extremely focus on hiring quality, time and cost.

Through years of efforts and dedications on strategic alliance, IBM GCG Recruitment Program Team has built up close partnership with CDPF(China Disabled Persons’ Federation,中国残联) and other NGOs.

Although China continues on track to meet projections of becoming the world's largest economy, more and more multinational companies have encountered fierce competition and slowing growth in premium market segments and in major top tier cities. These MNCs are now turning to smaller but high potential cities to achieve growth and profitability.

Agency Management System Project - recruitment agency market research

As job vacancies tighten in response to the current economic slowdown, Chinese graduates who gained their qualifications abroad are reportedly returning to their home country for career opportunities. This is according to a report featured on cctv.com, which also states that these graduates may have previously hoped to find work in their country of study.

"Recruiting is much more complex than it used to be. You can't just post an ad on a site and wait for candidates to come. You really need to do your homework and think of recruiting as a marketing campaign - who is my target market, and how can I reach them."  When you change your mind to think of recruiting as a marketing campaign, then, it may naturally result in your interests in talent market research & analysis to better understand where your target market is, who they are, how many they are, how good they are, how they think of your company, how to approach them, how others do in terms of the same target market and so forth.

During economic downturns, organizations will typically look to tightening up headcount budget and close-off hiring. However, focusing on strategic talent initiatives and building up your talent base will allow companies to come out of the economic down-cycle stronger and shorten time-to-market ahead of the up-turn. It's actually great time to consider "Counter-Cycle Hiring" Strategy: Purposely hiring when your competitor isn't or during economic down-turn. What values will it bring to your organization in 2009?During economic downturns, organizations will typically look to tightening up headcount budget and close-off hiring. However, focusing on strategic talent initiatives and building up your talent base will allow companies to come out of the economic down-cycle stronger and shorten time-to-market ahead of the up-turn. It's actually great time to consider "Counter-Cycle Hiring" Strategy: Purposely hiring when your competitor isn't or during economic down-turn. What values will it bring to your organization in 2009?